Page Builder
A WordPress plugin that provides a drag-and-drop visual interface for building pages without writing code. Examples include Elementor and Divi.
A page builder is a WordPress plugin that provides a drag-and-drop visual interface for creating page layouts without writing HTML or CSS. Instead of editing PHP templates, you arrange content blocks, columns, and widgets visually in the browser.
Popular page builders include Elementor, Divi, Beaver Builder, and Bricks Builder. While page builders lower the barrier to entry for non-developers, they often generate bloated markup and load large JavaScript bundles that negatively affect page speed and Core Web Vitals. Custom-coded WordPress themes typically perform significantly faster.