Page Speed
How fast a web page loads in a browser. Measured by tools like Google PageSpeed Insights. Affects both user experience and Google search rankings.
Page speed refers to how quickly a web page loads and becomes usable in a browser. It is measured by tools like Google PageSpeed Insights, GTmetrix, and WebPageTest, which report scores and specific metrics including Core Web Vitals.
Page speed directly affects both user experience and SEO. Google uses page speed as a ranking factor, and studies consistently show that every additional second of load time reduces conversions. Common speed optimisation techniques include image optimisation, caching, minification, CDN usage, and upgrading hosting.