SEO
Search Engine Optimisation. The practice of improving a website to rank higher in Google and other search engines for relevant keyword searches.
Search Engine Optimisation (SEO) is the process of improving a website so it ranks higher in search engine results pages (SERPs) for relevant queries. Higher rankings mean more organic (unpaid) traffic from people searching for products, services, or information related to your business.
SEO covers three main areas: on-page SEO (content, keywords, meta tags, headings), technical SEO (site speed, crawlability, structured data, sitemaps), and off-page SEO (backlinks and authority). WordPress sites commonly use RankMath or Yoast SEO plugins to manage on-page optimisation.