Schema Markup
Structured data added to a webpage in JSON-LD format that helps search engines understand your content and display rich results in Google Search.
Schema markup is structured data vocabulary (from schema.org) added to a webpage to help search engines understand the content’s meaning and context. It is typically implemented in JSON-LD format and placed in the page’s head section.
Schema markup can trigger rich results in Google Search, such as FAQ dropdowns, star ratings, breadcrumbs, product prices, and event information. Common schema types include Article, FAQPage, Organization, BreadcrumbList, Product, and LocalBusiness. RankMath and Yoast SEO automate much of the schema generation for WordPress sites.