Meta Description

A meta description is a short HTML element that summarises the content of a webpage. It appears below the page title in Google search results and influences whether users click on your link. A well-written meta description should be between 150 and 160 characters, include the focus keyword, and give users a clear reason to click through to your page. While meta descriptions are not a direct Google ranking factor, they significantly affect click-through rates from search results, which indirectly impacts your search performance over time.