Bounce Rate

Bounce rate is the percentage of website visitors who land on a page and leave without clicking to any other page on the same website. A high bounce rate can indicate that visitors are not finding what they expected, the page loads too slowly, or the content does not match the search intent. In Google Analytics 4, bounce rate is measured differently than in older versions — it now counts as a bounce only when a user leaves without any engagement. For most business websites, a bounce rate between 40 and 60 percent is considered acceptable, while content-heavy blogs can see rates of 70 percent or higher without it being a concern.