TrulyVeda is an Ayurvedic wellness brand that needed a complete Shopify overhaul. The old theme was slow, generic and not converting. We rebuilt it from scratch with a custom Shopify theme, optimised product pages and a checkout flow built for conversions.
The Challenge
The existing Shopify store was built on a heavy page-builder theme causing 45+ PageSpeed scores and a high bounce rate. Product pages lacked trust signals and the mobile experience was broken.
CrestVox completely transformed our Shopify store. The speed improvement alone doubled our conversion rate within the first month.
Our Approach
We built a fully custom Shopify theme with zero apps for layout, optimised every image to WebP, implemented lazy loading and rewrote all product page templates with conversion-focused design. Result: 90+ PageSpeed on mobile and desktop.
The TrulyVeda Shopify store was rebuilt from the ground up by CrestVox Studio. This case study covers the full process from diagnosing a slow, generic theme to delivering a fully custom Shopify store that achieves 90+ PageSpeed on mobile and desktop, doubles conversions and cuts bounce rate by 60%.
If you run a D2C brand and want to move away from Amazon dependency, read our detailed guide on how TrulyVeda built their own high-converting Shopify store. For Shopify performance improvements, our Shopify speed optimization guide covers the exact techniques used on this project. Ready to build your own store? Get a free quote from CrestVox Studio.