How much does a logo and website package cost?

New businesses often need a logo and a website at the same time. A logo and website package bundles both into one project, so the brand and the site are designed together. It can be good value, but packages vary a lot, so you need to know what you are buying.

Here is what a typical package includes, what changes the price and how to compare offers.

What a logo and website package can include

What drives the price

• Logo concepts and revisions. More options and rounds take more design time.
• Brand depth. A full identity with guidelines is more work than a logo alone.
• Website scope. Pages, features and custom design.
• File formats. Vector files and versions for print and web should be included.
• Ownership and licences. Fonts and icons may need licences.

Benefits of a combined package

1. Consistent look: the website is designed around the new brand from day one.
2. One brief and one team, which saves time.
3. Often lower total cost than hiring two separate providers.

Risks to watch for

• Logos made from templates or stock icons that others also use.
• No vector files delivered, making print or signage difficult.
• Unclear ownership of the logo design.
• A cheap website bundled with a logo, built on an unlicensed theme.

Example: a package done well

A new coffee roastery chose a logo and website package from a small studio. The studio delivered three logo concepts, a refined final version in vector and web formats, a colour palette, two brand fonts and a six-page website with an online shop. Because the brand and site were built together, packaging, social posts and the website all looked consistent from launch. The owner received full ownership of the logo and the design files. That is what a good logo and website package should deliver.

Questions to ask before you buy

1. How many logo concepts and revision rounds are included?
2. Which file formats will I receive?
3. Do I own the logo outright, and are fonts licensed?
4. How many website pages and which features are included?
5. Who owns the domain, hosting and website code?

Our guides to hidden website costs and website ownership help you check the terms. For design background, the W3C’s accessibility evaluation resources are useful for checking that brand colours have enough contrast.

Is a logo and website package right for you?

A logo and website package suits new businesses that have no brand yet and want everything ready for launch. It is less useful if you already have a strong logo, because you would pay for design work you do not need. If you are rebranding an established business, consider a dedicated branding project first, then a website. The right choice depends on where you are today. If you choose a logo and website package, ask to see the brand work before the website design starts, so the site is built on an approved identity.