Can I move my store from Wix to Shopify later?

Many stores start on Wix and later move to Shopify for stronger ecommerce features, more apps or better scaling. Moving from Wix to Shopify is very possible, but it is not a one-click switch. Some data transfers easily, some needs work, and the design must be rebuilt.

Here is what moves, what does not, and a step-by-step plan.

What moves from Wix to Shopify

Shopify’s help centre has migration guides for several platforms, including Wix, and lists apps that help move products, customers and orders.

Step-by-step plan for Wix to Shopify

1. List every URL on your Wix site, especially product and category pages that get traffic.
2. Export data: products, customers and orders.
3. Set up Shopify: plan, payments, shipping and taxes.
4. Import and clean products: titles, variants, images and descriptions.
5. Choose and customise a theme to match your brand.
6. Create redirects from every old Wix URL to its new Shopify URL.
7. Test checkout, emails, shipping rates and mobile layout.
8. Switch the domain to Shopify and check search results.

Protecting SEO when moving Wix to Shopify

Wix and Shopify use different URL structures, so every important page changes address. Without redirects, visitors and search engines hit dead pages. Google’s guide to site moves with URL changes explains why a redirect map matters. Shopify has a built-in URL redirects feature for this.

Example: a smooth Wix to Shopify move

A home decor store with 180 products on Wix wanted faster checkout and better product filters. The team exported products, imported them into Shopify, rewrote short descriptions, and mapped 220 old URLs to new ones. They kept the Wix site live until the Shopify store passed a full test order. On launch day, they pointed the domain to Shopify and checked Google Search Console daily for errors. Traffic held steady, and conversion improved with the new checkout. Planning made the Wix to Shopify switch uneventful.

Common mistakes

• Skipping redirects, which loses rankings.
• Importing messy product data without cleaning it.
• Forgetting email notifications and shipping rules.
• Cancelling Wix before the new store is tested.

Prepare your product data

A migration is a good moment to tidy your catalogue. Before importing, standardise product titles, check that every variant has a price and stock level, rename image files with clear names, and write short, useful descriptions. Decide on collections that match how customers shop. Clean data makes the new store easier to search, filter and manage, and it saves hours of fixes after launch. It also helps search engines understand your products from the first day the new store is live.

Keep both stores running during testing

Do not cancel your old plan until the new store has taken real test orders, shipping rates are correct and emails look right. Running both for a short overlap costs little and removes most of the risk.