Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is the process of improving a website or landing page to increase the percentage of visitors who complete a desired action such as making a purchase, submitting a form, or signing up for a service. CRO involves analysing user behaviour through heatmaps, session recordings, and analytics data, then making targeted improvements to page design, copy, calls to action, and user flow. Effective CRO can significantly increase revenue without needing to increase website traffic, making it one of the highest return-on-investment activities in digital marketing.