A/B Testing

A/B testing is a method of comparing two versions of a webpage, email, or element to determine which one performs better. In an A/B test, version A (the original) is shown to one group of users while version B (the variation) is shown to another group. The performance of each version is measured against a specific goal such as click-through rate, form submissions, or purchases. A/B testing removes guesswork from website optimisation and allows businesses to make data-driven decisions that improve conversion rates over time.