Open Graph

Open Graph is a protocol originally created by Facebook that controls how a webpage appears when shared on social media platforms including Facebook, LinkedIn, Twitter, and WhatsApp. Open Graph tags are added to the HTML head of a page and define the title, description, and image that appear in the social media preview card. For businesses sharing blog posts, service pages, and product pages on social media, properly configured Open Graph tags significantly improve click-through rates from social platforms. WordPress SEO plugins like RankMath and Yoast SEO automatically generate Open Graph tags based on your page settings.