How do I connect my Google Business Profile to my website?

For local businesses, the map results on Google often bring more calls than regular search results. Your Google Business Profile powers those results, and connecting it properly with your website helps both perform better. It takes less than an hour.

Here are the steps and the details that matter most.

Step 1: add your website to the profile

In your Google Business Profile, edit the business information and add your website URL. Use the main domain or the most relevant location page. Google’s help centre explains how to edit your profile.

Step 2: match your details exactly

Consistent name, address and phone details help search engines connect your profile and website as the same business.

Step 3: embed a map and directions

Add a Google map to your contact page, and a “Get directions” link for mobile visitors. Keep the map light so it does not slow the page; some sites load it only when clicked.

Step 4: add LocalBusiness schema

Structured data tells search engines your business type, address, hours and contact details. Use our schema generator to create LocalBusiness markup that matches your Google Business Profile.

Step 5: use reviews on both

• Add a “Leave a review” link on your website and in follow-up emails.
• Show selected reviews on your website near calls to action.
• Reply to reviews on your profile, especially negative ones.

Step 6: create location pages

If you have several locations, give each its own page on your website and its own profile. Link each profile to its matching page. This helps the right location appear for nearby searches.

Example: more calls from the map

A pest control company’s Google Business Profile linked to its home page, listed an old phone number and showed different hours from the website. After matching every detail, linking to a dedicated service area page, adding schema and asking recent customers for reviews, the business started appearing more often in map results for its area. Calls from the profile rose over the following months, tracked through the profile’s own insights.

Use profile features

• Posts for offers and updates.
• Photos of your team, premises and work.
• Products or services with short descriptions.
• Questions and answers.

An active Google Business Profile signals that your business is open and engaged, which matters for local customers comparing options.

Keep both up to date

Whenever something changes, such as holiday hours, a new phone number or a new service, update your website and profile on the same day. Check the profile monthly for edits suggested by the public, which Google sometimes applies automatically, and correct any mistakes. Add fresh photos every few months and post updates about offers or news. Small, regular updates keep the profile accurate and active, which customers notice when they compare businesses on the map.