How do I set up multiple currencies on Shopify?

Shoppers buy more confidently when they see prices in their own currency. Setting up multiple currencies on Shopify helps you sell abroad without confusing customers with conversions. It also explains a common question from Indian owners: why does my store show prices in USD?

Here is how it works and what to check. Shopify updates its features regularly, so confirm details in your admin and Shopify’s help centre.

How multiple currencies on Shopify work

Shopify Markets lets you group countries into markets, each with its own currency, pricing rules, domains or subfolders and languages. Shopify can convert prices automatically from your store currency, and you can round prices or set fixed prices for specific markets. Learn more on Shopify’s Markets page.

Steps to set up multiple currencies on Shopify

1. Confirm your store’s base currency in Settings.
2. Open Markets and create a market for each country or region you sell to.
3. Choose the currency and pricing rules for each market.
4. Set price rounding so prices look natural, such as ending in .99.
5. Add a country or currency selector to your theme.
6. Check which currencies your payment provider can charge in.
7. Test checkout from each market using a VPN or preview.

Payments and currency

Shopify Payments supports selling in multiple currencies in eligible countries. If your store uses a third-party gateway, check what currencies it can charge in before promising local-currency checkout.

Why does my Shopify store show prices in USD?

Common reasons are that the store currency was set to USD during setup, that a market for your country is not active, or that a browser or VPN location is being detected as another country. Check the store currency in Settings and your Markets setup. Changing the base currency after you have orders may be restricted, so decide early.

Example: selling to the UK and UAE

An Indian ethnic-wear brand wanted to sell to customers in the UK and UAE. It created two markets with local currencies, set fixed prices for best sellers so they looked clean in pounds and dirhams, and added a currency selector to the header. It confirmed with its payment provider which currencies it could accept and adjusted the checkout setup. Using multiple currencies on Shopify made international customers comfortable and reduced abandoned carts from price confusion.

Pricing tips

• Use rounding rules so converted prices look natural.
• Consider fixed prices for key products in key markets.
• Account for shipping, duties and payment fees in international prices.
• Review exchange-rate effects regularly.

Multiple currencies and SEO

If you create country-specific domains or subfolders through Markets, Shopify can add the hreflang tags that help search engines show the right version in each country. Keep product content consistent across markets, and avoid creating thin duplicate pages. Our hreflang glossary entry explains the basics, and it is worth checking in Search Console after launch.

Checklist before you go live

Before announcing multiple currencies on Shopify, place a test order in each market, check that prices, shipping and taxes look right, and confirm how refunds are handled in foreign currencies. Make sure product pages, cart and order emails all show the same currency. Getting multiple currencies on Shopify right the first time avoids confused customers and support emails.