How much does it cost to redesign a website?

The website redesign cost depends on how deep the change goes. Refreshing the look of a site that already works is a smaller job than rebuilding its structure, moving platforms and rewriting content. Before asking for quotes, decide which kind of redesign you need.

This guide explains the three levels of redesign, what each involves, and the hidden work that protects your search rankings.

Three levels of redesign

If your site is slow but looks fine, you may only need speed work, not a redesign. Our speed optimisation service starts from $200.

What drives the website redesign cost

• Number of templates. Each unique layout needs design and build time.
• Content work. Rewriting, merging or removing pages adds hours.
• Platform change. Moving from Wix or Squarespace to WordPress includes migration work.
• New features. Booking, stores or member areas add development.
• SEO protection. Redirects, metadata and launch checks take time but save rankings.

The hidden part of a redesign: protecting rankings

A new design can lose traffic if URLs change without redirects. Every old address that gets visits or links should point to its new page. Google’s guide to site moves with URL changes explains the steps.

A careful redesign includes:

1. A list of all current URLs and their traffic.
2. A redirect map from old URLs to new ones.
3. Page titles and descriptions carried over or improved.
4. A check in Google Search Console after launch.

Leave this out to save money and you may pay for it in lost enquiries.

Signs your site needs a redesign

• It looks dated next to competitors.
• It is hard to use on phones.
• Your team cannot update it without a developer.
• It no longer matches your services or brand.
• Visitors arrive but rarely enquire.

How to keep the website redesign cost under control

• Keep pages that already rank well and improve them rather than replacing them.
• Reuse good content and photos.
• Redesign the most visited pages first.
• Stay on the same platform unless it is holding you back.

Our WordPress website redesign service includes redirect mapping and launch checks. For a site on another platform, see our migration service.

Example: two redesigns with different budgets

A consultancy with a modern WordPress site that simply looks dated may only need new colours, fonts and a cleaner home page. Its website redesign cost is low because the structure and content stay. A retailer moving from an old platform to WooCommerce, with new categories and product pages, faces a much higher website redesign cost because almost everything changes. Before you ask for quotes, decide which of these two cases is closer to yours. Sharing that with providers gives you comparable figures and a realistic website redesign cost for your situation.

It also helps to share analytics data with the provider. Pages that bring most visits and enquiries should be improved carefully, not replaced blindly. This keeps the website redesign cost focused on changes that matter to your business.